Product Type Definition

Online Template

Go Global
Website Platform

Pricing

$0 - $1000

$1000 - $4000

$4000+ 

Product Development

Customer DIY - sign-up online
Technical knowledge required.
Minimal support provided

Reseller / Customer DIY
Rapid Implementation
Customer support provided

Assisted development process
Protracted implementation
Customer support provided

Product Quality

Low Quality Templates

Business Grade

Business Grade

Output Scalability

Produce more templates, static site,
no functional components.
Future upgrade problems.

Highly scalable.
Easy upgrade.
Plug in modular components.

Custom development
very time consuming
– different each job.

Product Complexity

Basic Html site

Latest technology
Proven Components

Latest technology varied results
Expensive ongoing development
for standalone sites

Output Flexibility

Choose new template
and start again

Flexible Design – can change
site as required

Redevelop site from
scratch or overhaul

Terms of Purchase

Sign-up, pay online
then develop

Evaluate try before
you buy

Develop after
committed to sale

Market Penetration

Basic Entry level
No option to upgrade

Entry Level > Advanced
offering at Affordable Cost

Expensive Upgrade

Added Features

No upgrade

New component
offerings available

Custom develop as required

Distribution Methods

Online only

Reseller on high street,
Online & Direct

Online & Direct

General Commentary

Cheap entry level solution

Quality solution that is
scalable with their business

Total custom design
expensive to implement